Special features of the Executive Master
OJECTIVES OF THE PROGRAM
- Critically analyse the European institutional framework and identify key entry points for influence and policy shaping.
- Design and implement effective lobbying strategies tailored to the European context, drawing on strategic communication tools and stakeholder mapping.
- Develop and execute integrated communication campaigns for advocacy purposes, combining traditional, digital, and media relations techniques.
- Engage and mobilise diverse stakeholders in public and private sectors through evidence-based messaging and coalition-building tactics.
- Produce high-quality professional deliverables (strategic notes, policy briefs, presentations) demonstrating advanced writing, analytical and public speaking skills in English.
- Understand and respond to the requirements of EU public procurement in communication, including project design, bidding, and project management.
10 KEY ADVANTAGES
- One year of specialised studies, in Brussels, in the heart of the ‘EU’s machinery’.
- Activities in English (classes, workshops, group work...) .
- An adapted timetable based on some evenings a week plus some Saturdays.
- An optional professional traineeship for three months minimum
- Teaching in small groups.
- Active learning, combining theory and practice.
- Top quality faculty from the EU Institutions and Communications agencies.
- Partnerships with the European institutions and European civil society.
- Focus on skills for the job market
- A stepping stone to employment, in an exciting market.