28 stars for our Master's of Communication and European Politics
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| After responding to a request for proposals from the European Commission, IHECS Academy won the official Jean Monnet label. A real mark of quality, this teaching programme in the European Union's study area (supported by the Erasmus Programme + the European Commission) encompasses all policies related to advanced pedagogy and research. |
What is the "Jean Monnet label" ?
It is a label that promotes excellence in teaching tailored to the challenges faced by European institutions today. We have obtained it for the next three years for a training module entitled " Strategic Communication " which is part of our Executive Master's in Communication and European Politics.
What does the module on " Strategic European Communication ", now part of our training programme, consist of?
The module breaks down into two parts. One " theoretical/critical " part which takes on the issues and challenges encountered by the European project, such as euroskepticism, the question of European identity, coverage of European issues by national media outlets, etc.
The second part is a practical section based on the analysis of communication campaigns conducted by the institutions. The module offers tools and new ways of thinking about European institutional communication.
Strictly speaking, what does this bring to the Executive Master's and its students ?
Within the framework of this module, students have the benefit of a veritable immersion in European institutions and will work on a variety of concrete case studies. The objective is to offer role-playing and a real-time experience of the actual conditions under which communications are produced within European institutions.
As part of this module, students will be led to summarise their research in a work document that will be published and presented to the public at an event that they will have organised themselves.
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| An international statesman of French origin, Jean Monnet (1988-1979) is considered one of the " fathers of Europe ". An architect of the European Union, he created the European Institute of Historical Research in the 1960s, which would later become the Jean Monnet Foundation for Europe (Lausanne). Supported by the European Commission as part of its Erasmus+ Programme, the Jean Monnet activities are geared toward promoting excellence in teaching and research on European topics on a global scale. They are also intended to spark a dialogue between academics and political decision-makers. |
The interviewees
Nicolas Baygert
A lecturer at the ULB and an associate professor at IHECS, Nicolas Baygert is also an outside consultant at the University of Paris-Est Créteil (formerly the University of Paris 12) and at CELSA (Paris-IV). A doctor of information and communication (UCL) and a doctor of the University of Paris-Sorbonne (Paris IV), his research deals specifically with notions of branding and political consumerism, political ecology, and interest groups at the European level. An occasional lecturer and freelance consultant, Nicolas was previously a head of public relations for the European Commission (DG Energy) for three years. A member of LASCO (Organisational Communication Systems Analysis Laboratory - UCL), Nicolas is also a columnist for Le Vif/L'Express, La Revue Nouvelle, and Slate.fr.
Laura Leprêtre
Professor and educational coordinator of the Executive Master's in Communication and European Politics at IHECS, Laura is also Vice President of Communication and Events at Cafebabel Brussels. She has previously operated as a leader-coordinator for the ACJJ, the continuing education association in Brussels. She specialises in social economy and European affairs.
Additional information on the Jean Monnet modules is available on the European Commission's website.
Additional information on the Executive Master's of Communication and European Politics.