Eat4Change, a WWF campaign conceived by our PR students

22.03.2022
In January, our M2 students presented their media dissertations. Among them, a group of PR students presented their dissertation sponsored by WWF Belgium. A month later, their "three chances a day" idea was integrated into the "Eat For Change" campaign.

WWF Belgium, sponsor of one of the 2021-2022 PR media dissertations, has just launched its Eat4Change campaign, which adopts the "three chances a day" concept introduced by our Master 2 PR students

What is Eat4Change?

Morning, noon and evening: you have three chances each day to shape a better future for you and for the planet. The idea is a cookbook co-written by WWF-Belgium and the cookery therapist Amandine Poli. This aims to provide recipes and advice for eating more sustainably and healthily without being complicated and more expensive.

The students during the presentation of their media dissertation - 27/01/22

With the international #Eat4Change project, co-financed by the EU, the WWF and its partners want to engage young consumers on the topic of sustainable food. The project highlights the fact that certain individual choices have a direct impact on the planet and on the Sustainable Development Goals, such as limiting global warming to 1.5°C. The project is led by a community of people who place their diet at the heart of their commitment to the planet.

You can check out this campaign on the WWF Belgium website

Congratulations to our students! 

The group of students 

  • Pierre Anckaert
  • Justine Vermeulen
  • Florence Defraire
  • Viviane Crinon
  • Mathilde Vandenput
  • Romain Libaud
  • Alexis Bouffioux
  • Stephanie Goosse